The website was created and we started uploading the boldest and most modern Ketubot we could think of, while also constantly checking what people were looking for, what was trending and brainstorming together with all of that.
As the Lead Artist of the team, I was in charge of designing the Ketubot and bring them to life. Using Photoshop, Illustrator and pencil & paper more than once, the work was done while brainstorming with the rest of the team and then brought to life by making test prints to ensure that the quality would be the best!
From modern art to asian styled art and anything we could think of in between, Ketubot were created on the basis that, same as in art, the sky is the limit.
But then, we started noticing that there was also a large sector that still would like to receive a more conservative Ketubah, so we tried to give that idea a twist while basing some Ketubot on more traditional or known art styles, like Klimt's. It was a very interesting exercise to try and blend Jewish symbols into his art style, while trying to reproduce his iconic style through a computer.
As time went by and the company got to be more known in the Ketubah world, it seemed like we had started something special with our different approach to such a special wedding item, so we still kept focusing on bringing newer and more modern designs to the table. We approached new searches and rediscovered forgotten art styles and artists. We also tried to bring our own ideas and designs into the large gallery of options:
With every passing day we were able to better understand the couples that came to us and their needs and in the end we came to realize that working with old school or new and modern Ketubot, will always be surprising and entertaining!
From the initial approach we decided to the refreshed look we brought to more old looking Ketubot, the end goal always was to be able to create a Ketubah that the couples would love and treasure for a very long time! And with over 400+ designs and more than 2000 happy couples, I think it's fair to say that the goal was achieved!
Thank you for taking your time reviewing my works for This is not a Ketubah, I hope you enjoyed it!
